Guest blogging is a way bloggers increase traffic to their sites. Guest bloggers offer to write content for other, similar blogs in their industry as guest bloggers. In exchange, they receive links to their own blogs and an opportunity to promote their own names and blogs in their respective market or industry.
How to Write a Guest Post
To be successful as a guest blogger, you must write content that is high-quality and relevant to your specific area of expertise. The quality of your post is determined by several criteria:
- Does your subject matter expertise show in your writing?
- Is your writing free of grammatical errors and typos?
- Does your post include links to reliable sources related to your writing?
- Do your guest posts receive likes, shares, or comments, all of which indicate your work is being read and appreciated?
Always include your name in your post. If the site where you are posting allows it, include a brief bio and a link to your blog.
High-quality, relevant copy is crucial for another reason: Google’s search algorithms place a premium on authoritative, well written content. Keeping your copy top-notch is a priority for search engine optimization.
How to Become a Guest Blogger
Unless you are already famous, you should start small. If you are not well known in your industry, highly visible sites won’t jump at your offer to write an unsolicited post for them.
- Identify your niche and stay in it.
- Fill your own blog with high-quality content.
- Focus on identifying blogs that have good reputations in your industry.
- Find similar blogs by searching for your niche title and the terms “guest submission” or “submit post”
Contact blogs for which you are interested in writing a guest post and explain your interest. Mention your niche or area of expertise, the topic you’d like to write about, and any related experience and skills. Give the sites they link to your own blog. In almost every case, the other blog owners will visit your blog to evaluate your writing ability and subject expertise before considering accepting your offer to serve as a guest blogger.
Be aware that many websites use guest blogging solely to build links to their websites. Search engines penalize poorly written guest posts that are only meant to deliver backlinks and not to benefit the reader. Avoid this by delivering high-quality, targeted posts. Use these same criteria when individuals contact you with offers to submit guest posts for your blog.